Awards Arcor Foundation and Grupo Arcor

Arcor Foundation and received the Arcor Group Eikon Gold Award in the Institutional Communication Campaign General category and also received the Eikon Foundation Silver in the category Marketing Social ONGs. Were awarded by the Journal IMAGE

Premios para Fundación Arcor y Grupo Arcor
Premios para Fundación Arcor y Grupo Arcor

Arcor Foundation in articulately with Arcor Group, received the 2013 GOLD Award Eikon , the General Campaign Corporate Communications category for its " Comprehensive Plan of Corporate Communications 20th Anniversary of Arcor Foundation " and ONGs in Social Marketing category the Eikon SILVER Award for the campaign " All kids should have access to early childhood education and cultural expressions." The award ceremony was held on December 9 at the Intercontinental Hotel in Buenos Aires to an audience of over 400 people.

Since 1998 , the magazine IMAGE distinguishes the work of journalists, public relations professionals , journalists, advertising , lobbyists and event delivery with Eikon Award in various categories related to corporate communication and public relations. The purpose is to contribute to the transparency of the work of the consultants and executive communications , spread the knowledge and work of professionals , and highlight the work between companies and organizations. Choosing the winners is up to a jury of professionals related to the theme . This edition was by Laura La Torre ( Pegasus ) Santiago Airasca (HSBC ) and Esteban Agost Carreño ( Pepsico ) , among others.

Winning campaigns

Arcor Foundation campaigns were rewarded the "Comprehensive Institutional Plan Communication Arcor Foundation 20th anniversary " and " All kids should have access to early childhood education and cultural expressions."
The first one was created to add value to the work of Arcor Foundation in relation to children during their 20 years of existence . For that, they took action to forward communication different audiences. For example , was held in Córdoba International Seminar " childhoods , Challenges and Opportunities . Crossing Saber and Practices " , attended by over 400 people from different countries in the region and Europe. Also in the streets of Cordoba itinerant photographic exhibition " Childhoods Several Worlds," which was covered by an average of 100,000 people was installed , and the publications " Lyrics from childhoods in Latin America " and " The situation of early childhood were launched in Argentina " , among others.
Meanwhile, the campaign " All kids should have access to early childhood education and cultural expressions " , aimed to sensitize and mobilize the society on the importance of access to early childhood education and cultural property in early childhood . This five audiovisual spots that were transmitted by alternative media , then , is viralizaron in various formats ( radio spots , Internet banners , graphic pieces ) and institutional spaces were developed.


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